How to use it

We will provide two videos. The first video will be teaching “…how to edit your images using the powerful, yet easy-to-learn, Adobe Photoshop Elements, the “younger sibling” of the professional program. In this easy to digest video, you can immediately put your new photo editing skills to use. This video will touch on the essential basics to get beginners off the ground, starting with learning the work space, and moving onto retouching, exposure correction, and more” (Springer Nature, 2020). The second video is more advanced and will show “how to create and work with 3D objects and effects using Adobe Photoshop and Illustrator for print and web advertising” (Harder, 2019). Three dimensional effects can be used to create stand out logo design, animation videos, and unique website design. “The brand building stages are known to have direct impact on customer relationship in the hospitality industry,” and the first stage of brand building is image. Companies need to keep pace with the utilization of social media to build existing customer relationships and influence new ones (Moro & Rita, 2018).